Web Survey Bibliography
Readership research continues to face a number of critical issues, most notably:
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declining response rates, or increased efforts and monies to maintain current levels;
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demand for more information related to use of products and services, and linked to the media measurements; and,·
more detailed information on interaction with various media (e.g. measure “quality of the reading experience”)These issues place an increasing strain on the current data collection processes. At the same time, major strides are being made on the application of the Internet and online panels for traditional market research studies. There is a continuing trend for more traditional studies to migrate from telephone, mail, and mall-based data collection processes to the use of online data collection.
This trend is placing increased demand on media readership studies to consider this technology as an alternative. Can online data collection processes help address the current issues faced by readership research? Several jurisdictions have begun the exploration of the Internet and online panels in preparation for the day when online research may be considered a viable alternative for audience measurement.
Canada is no exception. NADbank, responsible for the measurement of readership of daily newspapers across the country, recently completed a test comparing the current telephone methodology with a comparable online survey. The test was run in the Toronto CMA (Census Metropolitan Area), the largest single market in Canada.
The results from this test are presented in this paper. In summary, the results show that the demographic profiles of respondents in the online panel are different from those in the population and telephone sample. The online panel included a more balanced composition by gender but not by age group. The panel profile included fewer younger, and more older, adults than is the case in the telephone sample and in the actual population.
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Web survey bibliography - Canada (100)
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Designing and Doing Survey Research; 2012; Andres, L.
- The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community...; 2012; Gajic, A., Cameron, D., Hurley, J.
- What is Probit; 2011
- Survey Data Quality Provisions in Statistics Canada E-Questionnaire Solution: Retrospective and Perspectives...; 2011; Abiza, Y.
- Developing Electronic Questionnaire Guidelines: Issues and Challenges in a Changing Environment; 2011; Cote, A.-M., Kelly, P., Lawrence, D.
- Canadian online panels: Similar or different?; 2011; Chan, P., Ambrose, D.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- The Evolution of Edits in the Canadian Census of Population Online Questionnaires; 2011; Laroche, D.
- Innovations in survey sampling design: Discussion of three contributions presented at the U.S. Census...; 2011; Opsomer, J.
- Adaptive network and spatial sampling; 2011; Thompson, S. K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- Preferences, intentions, and expectation violations: A large-scale experiment with a representative...; 2011; Bellemare. C., Kroeger, S., van Soest, A.
- Nonsampling errors in dual frame telephone surveys ; 2011; Brick, J. M., Flores Cervantes, I., Lee, S., Norman, G.
- Accounting for the effects of data collection modes in population surveys; 2010; Huang, Y. C., Thompson, M. E., Boudreau, C., Fong, G. T.
- From Buzz to Biz: Social Media Research for Results; 2010; Pettit, F. A.
- The Rise of Survey Programming Automation as an Alternative to Outsourcing; 2010; Ahmed, A. S., Guyer, L.
- Sexy Questions, Dangerous Results? - Exploring the Impact of Rich Media Question Formats in Online Survey...; 2010; Malinoff, B.
- Statistics Canada's Process Automation of On-line Survey Development and CATI Data Integration; 2010; Dubois, M.-A.
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- Methods for oversampling rare subpopulations in social surveys; 2009; Kalton, G.
- Can we make official statistics with self-selection web surveys?; 2009; Bethlehem, J.
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Internet-based surveys and urban design education: A community outreach graduate project in Redding,...; 2009; del Rio, V., Levi, D.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?; 2009; Johri, M.
- The Multi-Modal Future of Mobile Research: A Holistic Viewpoint; 2009; Cameron, M. R.
- Design Variations in Adaptive Web Sampling; 2008; Vincent, K. S.
- Effects of Pre-coding Response Options for Five Point Satisfaction Scale in Web Surveys; 2008; Callegaro, M., Wells, T., Kruse, Y.
- Enhancing the Travel Survey Process and Data Using the CATI System ; 2008; Morency, C.
- Between random samples and online panels; 2008; Crassweller, A., Rogers, J.
- Use of a website to evaluate quality of work-life and quality of life among community workers helping...; 2008; Dupuis, G.
- 2006 Canadian Census Internet Mode Effect Study; 2008; Grondin, C., Sun, L.,
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- An Approach to Compare Online Survey Generating Tools; 2007; Zhang, J., Zhao, N.
- Internet and written respiratory questionnaires yield equivalent results for adolescents; 2007; Raat, H., Mangunkusumo, R. T., Mohangoo, A. D., Juniper, E. F., Van Der Lei, J.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- Understanding the question-answer process; 2004; Bradburn, N. M.
- Achieving high response rates on web-based surveys of post-secondary students; 2003; Nichols, L. B., Ghadialy, R.
- Design implementation of a Multimode Web Survey; 2003; Wine, S. J., Cominole, M. B., Carwile, D. S., Perry, K.
- Partnering with a Newspaper to Assess Community Opinion Online; 2003; Downs, E. P., Lindley, A. M.
- Implementing a Web Survey Administration System at the GAO; 2003; Feldesman, A. G.
- Using Internet-Based Surveys With Physicians, What Works and What Doesn't Work; 2003; Schneiderman, M., Thran, S., Adams, C., Lerner, B.
- Using RGI (Respondent Generated Interval) to gather factual information in a web survey; 2003; Lusinchi, D.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- Complementary and alternative medicine use by patients with inflammatory bowel disease: An Internet...; 1999; Meddings, J. B., Hilsden, R. J., Verhoef, M. J.
- World-Wide Web survey research made easy with WWW Survey Assistant; 1997; Schmidt, W. C.